I created Brain Block, a puzzle-solving game, as part of a newsletter campaign aimed at engaging segmented clients. The objective of the game is simple yet fun: players must join puzzle pieces to complete an image. By adding an element of gamification to the newsletters, the goal was to make the content more interactive, memorable, and appealing to the audience.
The idea behind Brain Block was to transform a traditional newsletter into a more engaging experience, encouraging clients to spend more time interacting with the brand. This approach added value to the campaign by fostering deeper engagement and enhancing client satisfaction.
Tech Stack
The game was built using HTML, SCSS, and JavaScript, ensuring a lightweight, responsive, and smooth gameplay experience that could run seamlessly within a browser. It was an exciting project that allowed me to combine creativity and technical skills, showcasing how gamification can transform even simple campaigns into impactful experiences.
