I created Mind Match, an interactive memory game, as part of a newsletter campaign designed to engage segmented clients. The objective of the game is simple but captivating: players must match pairs of identical images to complete the challenge. By incorporating gamification into the newsletter, the goal was to make the campaign more engaging, fun, and memorable for the audience.
The purpose of Mind Match was to go beyond traditional newsletters and create an experience that encouraged interaction and retained client attention. Adding a game element not only made the content more appealing but also helped foster a stronger connection with the brand.
Tech Stack
The game was built using HTML, SCSS, and JavaScript, ensuring a lightweight, responsive, and smooth gameplay experience that could run seamlessly within a browser. It was an exciting project that allowed me to combine creativity and technical skills, showcasing how gamification can transform even simple campaigns into impactful experiences.
